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Quicknation Anything Else
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Anything Else is a 2003 motion picture that tells a story of a young writer who met a dysfunctional young woman in New York City. The film was written and directed by Woody Allen, produced by his sister Letty Aronson, and stars Jason Biggs, Christina Ricci, Woody Allen, Danny DeVito.
Dreamworks launched a $10 million dollar marketing campaign for the movie that was centered on the appeal of Biggs and Ricci to attract a teenage audience to the film. Trailers, TV ads and posters for the film seemed to hide the fact that the film was written and directed by Woody Allen, perhaps due to his last films being underperformers at the box office. Roger Ebert noted in his review of the film that "It's as if they have the treasure of a Woody Allen movie and they're trying to package it for the crowd." Yet the film was a flop stateside, opening at #12 its opening weekend and only grossing only $3.2 million dollars. As always for Allen's films, it performed better overseas, grossing $10.3 million dollars, but could not make back its $18 million dollar shooting budget or the $10 million dollars Dreamworks spent marketing the film. . It also has the honor of being the first film released with all prints having cyan optical soundtracks (the new standard for analog sound on film prints). |
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