Gina Norris (played by Queen LatifahBeauty Shop is a hairstylist that has moved from Chicago to Atlanta so her daughter can attend a decent music school. She's made a name for herself as a stylist, but after her boss (Kevin Bacon) takes credit for her work she leaves and sets up her own shop, purchasing a rundown salon.

She hires a range of stylists, including her rebellious niece Darnelle. The shop gets a wide range of clientele, including wives of professional athletes, and several wealthy white women. She also hires Joe (Honsou), an electrician who's also skilled on the piano.