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Leopold Bloom . He is a Jewish advertising agent introduced to us at the very beginning of episode 4 (Calypso) of the novel, with the following words:

dlMr Leopold Bloom ate with relish the inner organs of beasts and fowls. He liked thick giblet soup, nutty gizzards, a stuffed roast heart, liverslices fried with crustcrumbs, fried hencods' roes. Most of all he liked grilled mutton kidneys which gave to his palate a fine tang of faintly scented urine. is primarily focused on Bloom and the contemporary Odyssey he embarks upon throughout Dublin over the course of the single day of June 16, 1904 (though episodes 1 to 3, as well as 9 and to a lesser extent 7, are more concerned with Stephen Dedalus, who in the plan of the book represents Telemachus to Bloom's Odysseus), the various types of people and themes he encounters. Among Joyce aficionados, June 16th is celebrated as Bloomsday.

Throughout the novel Bloom is aware of an affair his wife Molly Bloom is having with her manager Blazes Boylan, and broods about the death of his child, Rudy. We also encounter his chauvinistic attitudes, a penchant for voyeurism and his unfaithful epistolary alter ego, Henry Flower.

Writer-director Mel Brooks adopted the name "Leo Bloom" for the mousy accountant played by Gene Wilder in his 1968 film